Hashtags are still one of the best tools to increase your visibility, reach, and engagement on Instagram. In this post, we’ll answer your most common questions, share some surprising statistics, and give you actionable tips to get started today.
- Decide whether to add hashtags in your caption or in the first comment after posting.
- Think about what your post is about and brainstorm relevant keywords.
- Research hashtags using Instagram’s search bar type “#” plus your keyword to see suggestions and popularity.
- Check which hashtags influencers or competitors in your niche are using for similar content.
- Choose a mix of popular, moderately popular, and niche hashtags that fit your content.
- Write your caption and add your chosen hashtags at the end, separated by spaces or line breaks.
- Alternatively, after publishing, immediately add your hashtags in the first comment.
- Use up to 30 hashtags, but aim for 9-15 highly relevant ones for best results.
- Save groups of hashtags in your notes app for quick access, but don’t use the exact same set every time.
- Avoid banned or broken hashtags and very generic ones that might bury your post.
- After posting, track your results using Instagram Insights to see which hashtags are performing well.
- Edit or remove hashtags later if needed, but don’t do this too frequently right after posting.
How Many Hashtags Should a Post Have?
Most experts recommend using between 9 and 15 relevant hashtags per post for the best results. While Instagram allows up to 30 hashtags on a regular post and up to 10 hashtags on a Story, adding the maximum isn’t always the most effective strategy.
Using too many hashtags especially if they’re not closely related to your content can make your post look spammy or reduce engagement. On the other hand, using too few might limit your reach. Aim for a balanced mix of popular, moderately popular, and niche hashtags that truly fit your post.
Some users experiment and adjust their hashtag count based on the post’s performance, which is a smart move. So, try starting with 9–15 hashtags, check your engagement, and adjust as needed for your audience.
Should You Add Hashtags in the Caption or the First Comment?
This is a common question, especially if you want to optimize the hashtags to use on Instagram for better reach and engagement.
Both options work Instagram’s algorithm recognizes hashtags in either place. If you add hashtags directly in the caption, your post is immediately connected to the topics you’re targeting. Some users prefer this method because it’s quick and straightforward. However, others feel that putting hashtags in the caption can look messy or distract from the main message.
Adding hashtags to the first comment is a popular alternative. This keeps your caption clean and focused on your message, while still taking advantage of all the hashtags to use on Instagram. Many influencers and brands choose this approach because it looks more professional and visually appealing.
How Do You Decide Which Hashtags to Use?
Choosing the right hashtags can make a big difference in your Instagram performance, and it’s not just about picking the most popular ones. In fact, if you’ve ever noticed instagram hashtags not working for your posts, it might be because the hashtags you’re using aren’t relevant, are too broad, or are even banned.
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Research those terms in Instagram’s search bar to see which hashtags are active and relevant. Look at what similar accounts and influencers are using, and pay attention to the engagement on their posts. Combine highly popular hashtags with niche and specific ones. Using only big, generic hashtags can sometimes lead to instagram hashtags not working as you expect, since your post could get lost among millions of others.
Can You Edit or Remove Hashtags Later?
Yes, Instagram gives you the flexibility to edit or remove hashtags from your posts even after you’ve shared them. If you notice a typo, want to swap out hashtags for something more relevant, or realize that a particular tag isn’t performing well, you can simply tap the three dots on your post, choose “Edit,” and make your changes. Some users wonder if changing hashtags after posting can affect their instagram likes.
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